9 Aug 13

I also try to describe, in Which way will be changes when merging the data models on the example of franchising offers DeSheli. So. All proposals for the franchise not fundamentally different. Companies offer their own brand on the the adjusted scheme for creating an administrative structure and control of business, suppliers and training system. In principle, these and strong franchise. It allows you to not invent a bicycle, and take advantage of existing developments. On the other side of things such as lump-sum fee, royalty and advertising fees – rather spoils the picture.

It is not always the franchisee for the money it receives something that rightly expects. Besides, potential franchisee is always a question – not better to let these funds to develop its business. Practice shows that in most cases no better. On the other hand, if such a requirement as the purchase of license of the company (lump-sum payment), present in virtually all franchise proposals, the cost of royalties and advertising fees, not all require the franchisor. Approach to this issue in all quite different and before you enter into a contract franchise to find out what are getting for these payments. If you have monthly fees, royalties and advertising fees, but you do not provide full advisory support, so you do not see supporting advertising activity – then there arises the question of the advisability of doing business with such a partner. The lion's share of franchise proposals comes from the companies engaged in retail and horeca (services).


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