1 Rogrio Landmarks Dos Reis Summary To each day that passes, familiar agriculture in Brazil is conquering its space, through generation of job, distribution of income and commercialization of products with quality. In this work the profile of 18 familiar agriculturists in the region of Guaraniau PR is analyzed, with the objective to inform the reality lived for them, the faced difficulties, and which would be the strategy of production used to increase the volume of commercialized products. As result, one expects to contribute with suggestions and orientaes for the professional growth of these agricultural producers. Word key: Agricultural management; Familiar agriculture; Strategy of production. INTRODUCTION: The importance of familiar agriculture is focused in the food production, the generation of jobs and the distribution of income and land. All familiar agriculturist has in its set of practical techniques of economic, social and ambient nature coherent with its reality purpose of its system of production, use of the ground and with its essential necessities, that make compatible the familiar objectives with the environment and the productive interaction that determines to each one of them the reasons that allow to explain why they act in different ways between itself and in relation to the capitalist agriculturist (SUNDERHUS, 2008). The logic of the familiar production is centered in the diversification and integration of vegetal, animal activities, of primary transformation and rendering of services and, for working in lesser scales, can be the key for representation of a model of development of an agriculture of sustainable nature (SUNDERHUS, 2008). The objective of this article is to contribute with the strategies of production through the valuation of the local production for the familiar agriculture of Guaraniau – PR With these strategies of production, the familiar agriculturist will be able to invest more in the property, inside of the detected necessities in what it refers to the increase of the production, and commercialization of the carried through businesses and to search more knowledge in specific departments, so that he is reverted in the increase of the profitability.

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The world of the businesses is unstable, the biggest wealth of the companies is an unattachable good (the knowledge), the economy is globalizada, the business-oriented relations and work is marked by flexibility, the rhythm of the innovations defies the most shining strategies and the society demands the companies more than. In this scene who will be capable to direct a company? That qualities must have the leader of the future? How descobriz it? How to form it? Before even answering to these questions, it perhaps agrees asking in them if we must worrying in them about them. He will be that the leader of the future is of some different form of the leader of the past? Or more: he will have a leader of the future? That is an interesting question, therefore we have some leaders of the past who acted with all the characteristics that today we specify as the perfect ones for leaders of the future. Then we arrive at the conclusion that is not about a condition of time, past, gift or future, depends yes on the vision of who is in command. There we have some positive examples, as William Mcknight, an almost unknown one that almost directed 3M per 52 years and if it became celebrity and admired by the whole world entrepreneurs.

Or Bill Allen, more important executive director of the history of Boeing, was a pragmatic, afvel and shy lawyer. Already Harry Cohn, of Columbia Pictures, had the tyrant image, kept a whip close to the table and to the times he gave chicotada in the wood to emphasize its point of view. They say that the 1300 people who had appeared to its burial had not been there to say farewell themselves, but yes to certify itself of that it was really died. Then this history of leader of the future does not exist, exists yes people who do not know to lead and that more than the time she passes do not look for to adjust its methodology of work to the profile of the team that she leads.