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The most advanced model involves the interaction of a partnership with a given number of suppliers (typical for equipment supplies for drilling platforms, obtaining engineering services). Based on this information, it is clear that only the suppliers of goods and services categories II and, to some extent, I and IV makes sense to integrate into their work practices of relationship marketing. Suggested ideas associated with the strategic analysis of company needs a strategy CRM, may seem quite 'raw', for example, do not take into account the factor of the competitive environment of the firm. But if you admit that such a comprehensive agreement about methodology in science and consulting services is not developed yet. In its self-development should take into account not only external influence on the organization, but characteristics of its internal environment, the necessary changes which will be discussed later in this paper. CRM as a mass personalization 'can grasp the immensity'! The approaches of relationship marketing and traditional marketing are time competing with each other with the same force as when a political economy of capitalism and socialism. But do not forget that, trying to be outwardly diametrically opposed, the latter is still built on a common basis, one of the units which served the law of division of labor. Similarly, a block in marketing is the concept of market segmentation, which assumes a differentiated approach the seller to meet the needs of customers.
Traditionally, segments were seen solely as the concentration of masses of individuals and business to personalize their product based on the idea of a certain 'average' customer in the segment. With regard to marketing relations, it operates only 'segment of one' (segment of one) and the large number of customers, respectively, suggests a mass personalization. It is quite a mature business term 'mass customization' (mass customization, see Pine II, 1993) have crept in a logical contradiction if invented, in order to refute the well-known postulate Kozma Prutkov that immense grasp not.