Marketing Training

Marketing – an integral structure of doing business in today's market environment. All the company's activities in the environment – is marketing. Customers, suppliers, competitors, marketing, pricing, advertising, PR, exhibitions, sales promotion, all this marketing. A study of consumer behavior, product development, brand, packaging, service, everything is also marketing. Strategy in the market, how to beat competitors civilized legal means, all the marketing. Properly conducted market research and develop a marketing plan can significantly increase profits. But the conditions market is constantly changing, so the marketer is so important to constantly raise their level of education.

Training on marketing can in a short time to master the theoretical material and practical skills. Trainings Marketing designed specifically for professionals and managers of marketing services of large, medium and small companies. During training, practical knowledge of instructors and consultants are divided, having a successful experience in implementing business projects in the field of marketing, as well as acting heads of the relevant services. Training in marketing have their own specificity, depending on the qualifications of a specialist. For Head – the emphasis on strategic marketing planning. For professionals, managers and analysts – to implement a marketing plan, advertising, marketing and operational management of marketing. For owner – the overall structure of the marketing organization.

As a rule, identified two reasons for attending training sessions on marketing – is a professional need and career plans. Training is considered as additional education that improve the value of a specialist in the labor market. Training on marketing responded quickly to the changing economic situation in the country and the world. The most pressing issue today for marketers – that you can take to organize an effective marketing during the crisis. Trainings are ready to offer the most effective methods of crisis management marketing. Economic crisis imposes its own characteristics to conduct marketing, and they must adapt. The new marketing strategy takes into account the reduction in advertising expenditures and research and adjust marketing organization in the enterprise. As the teachers training in marketing, in very recent times, the demand on the topics of strategic marketing and marketing research. Increase the popularity of these areas may indicate reorientation of enterprises with short-term goals for long-term. In the second place in popularity – training in brand management and advertising and PR. The most popular are educational programs on branding FMCG-products. Recently, the demand for training in preparation of marketing plan. Apparently, this is due to the fact that marketing is now being applied more systematically in the companies, and marketers should be able to expect their actions in advance. Often, training in marketing are conducted in corporate form. What gives companies? First, and foremost, an understanding of the importance and nature of marketing in their approach to daily business.

Improve Oral Sales

Written business communication – as an intuitive term, so mysterious and. For those who are not associated with regular communication and correspondence with business partners, contractors and customers, the ability to write business letters and proposals seem superfluous. Those who are accustomed to active sales, standing behind a counter or cutting off the phone to strangers or unfamiliar customers, written communication, too, at first glance needed. However, 80% of the successful negotiations of the concerned oral counterpart at the other end should be asked: "Please Send all the same information you just presented orally within 15 minutes of conversation, in writing. Preferably in the form of the offer. " To say that after this oral work negotiator and the seller is made of 100% would be an exaggeration.

In such cases, any self-respecting company has harvested and watered-down pattern of the text – "the offer" striking in their novelty and the format and content. There are options, starting with the assertion that the product (service, product) the most, only "almost nothing" to the lengthy information about how big and famous company offers cooperation and trade. As a rule, as written, if the product is a massive, unpopular, expensive, or unclaimed market in general. People such as CMO, Nissan North America would likely agree. Question on filling – how many contractors will be customers of the 10% who agreed to review a written version of a generic compact oral offer to sell something? The answer is ambiguous, but even if negotiations after sending the proposals are successful in 20% of cases, the effectiveness of the master telephone sales is 2% of the total number of treated clients from the database. A lot or a little, let the answer specialist who sat on the phone 8-10 hours working day, only the third time in getting on the right in his face, time to talk with dozens of potential clients in the best case. Learn how to write business proposals, business letters and marketing texts are not so simple. You can click your fingers in the air and say, "Now I can do!" – After reading the excellent advice free from the Internet "experts" on the promotion of blogs.

After reading the articles on how in actual fact need to write a "business letter to a foreign company." It will not help, believe me. Any skill requires work, study, practice, even as additional training or distance learning courses, designed not for years, but the real dozens of hours of study. Not every city in Russia is "The School of Business Letters", rather it works in full-time-only in St. Petersburg at VO, 8 Line, 29. Tel. +7 (911) 220-60-80. However, remote and interactive Training format is now available to all – training via the Internet was not just the norm, but the most convenient and economical way of self-education. Especially in the field of business written communication.

Chinese Business

Of course, the costs will be, but it paid off faster than the mini-mills. Also sold as vodka and moonshine at home and sell, in spite of the laws. Watching how much you want to invest money in this business, depends on the status of your business. Micro-(51 – 501 l / day) or mini-plant (501 – 15 001 l / day). Therefore be defined with the planned volume of output. The most popular are the breweries with capacity of one thousand liters per day.

The choice of equipment for beer production is very wide. In our country it is engaged and that the solder population and earn billions from. So many places to buy such equipment. And it is not always known car companies are better Czech, Chinese or Russian mini-breweries. For example, the equipment of German company Integral-Geha worth $ 660 thousand (1000 liters / day), and the Russian company ZAO "Moscone" – $ 180 thousand. Our domestic manufacturers are buying more Russian military equipment, in case of breakage can be less expensive to repair equipment such as foreign.

They are always more expensive. If you create a small business with a small volume of output of finished products, then you specially Company Limited Liability Company "Mega Power Hong Kong Group" (Germany) has created a mini-brewery with a total capacity of 80 – 100 l / day, the cost – 980 rubles. Need room area of 6 sq. m. and 2 out of service personnel. Also needed for production technologist, a person who is knowledgeable in this, but the owner of the brewery nedolzhen be a layman in this matter and find out what and how.

Database Development

If you are a director, manager, owner, entrepreneur and want to effectively manage the company, to get maximum results in a short time – you need objective information for decision solutions. One of the important conditions for successful business is the timely provision of reliable data to guide decision-making. The main problem – the speed and quality provide data for management decision-making and reporting. Solve the problem without the introduction of the company's management information systems in today's enterprise is almost impossible. Databases are a modern form of organizing, storing and accessing information. Examples of major information systems are banking systems, order train tickets, etc. The purpose of development of any database is the storage and use of information on any subject area.

Many businesses are not aware of what information resources they possess. They may have good systems for collecting and storing the current accounting records, sales data, but when this information is urgently needed, they can not find the necessary information. We represent the average office. All something to each other figure out calling with an important air, write in a notebook. Create an appearance of vigorous activity. A lot of useless work. Of the eight hours working day in the organization where there is no single information system, more than half the time it spends on the elucidation of various issues, even as a tea, and so on How it works efficiently, think for yourself. As a result, some staff members, instead of doing something positive, working "reference bureau." Ordinary activities enterprise – is the continuing question: Are the goods in a warehouse? Supplier paid? When the supply? money from a customer come from? Order issued? What customer said to offer? scheme drawn? product come from? By the duration of the fit? revenue last month rose? How much should we? The agreement was signed? how much you spend on advertising and rent? How much we have earned for this project? The faster you get the answers to these and other questions the higher productivity in the enterprise, because the staff does not waste time searching for answers.

Small Business

Technological advances in foreign countries in the field of manufacturing a compact and mobile equipment cleaning of reservoirs from siltation and silt disposal to retrieve it possible to use it by analogy to extraction and processing of sapropel as a raw material for production of environmentally friendly fertilizers, feed additives, cosmetic and medicinal raw materials. The tests of the universal amphibious dredger Truksor DM 4700V Swedish firm Dorotea Mekaniska AB together with a set of attachments gives reason for its effective use of the lake deposits of therapeutic sapropel, dense and viscous mud bottom at a depth of up to 1.6 m. The efforts of the firm maintain its superiority in this area is now concentrated on increasing the depth of extraction to 2.4 m or more. The first car of this class with extended depth of silt fence is expected in 2009 when the diesel engine power 27.2 hp. pump suspension-type equipment Dredgepump 2500 Truksor DM 4700V allows you to extract up to 30 m3 per hour of sapropel and move it to floating flexible pipe at a distance of more than 50 m. Manages the mining process by one person. The equipment is certified by the European Committee. Interest in this technology among the Russian small business is not random: dredge is easy to operate, mobile, himself moved by water, land, swamp.

Does not require installation and disassembly when moving from one lake to another. In Russia, a representative of the company, ensuring its timely delivery, customs clearance, provision of necessary components and repair sites. To control equipment does not require special skills and permits. Cycle for the lake sapropel deposits include the development of embankments, construction of an entrance and piers in the water, cleaning algae and grass clean water surface of twigs, roots and trunks of fallen trees, and another …. Coupler for such operations carried out by one person for no more than 20 minutes.

The cost is available to employers and farmers. So in 2008 the basic set of equipment does not exceed the cost of 81,000 euros. Payback Truksor DM 4700V in industrial patterns of production and processing of sapropel fertilizer no more than 3 or 5 years. To work on the lake sapropel deposit required production schedules or project. The project is coordinated with the local authorities, environmental management, etc. On the basis of his permit is issued for water use and ensured the profitability of the business from the start of production to processing and packaging. Projects and small businesses supplying equipment to the Centre of sapropel (www.saprex.ru). Normal deadlines set of works from 1.5 to 2.5 months. Small projects under production include a description of technology of work and estimated cost of the data on equipment specifications, the unit cost of production, the timing return on the company, its profitability, energy, staffing. Beautiful results show complex Truksor DM 4700V containers onshore dewatering geotube firm TenCate, especially in the production of therapeutic and cosmetic sapropel sapropel raw material. This eliminates the complex storage-settling tanks for freezing raw materials, mechanical obezvozhivateli (separators, centrifuges, decanters) A similar Russian equipment is not made. The products manufactured by small business with the equipment and materials: granular and bulk fertilizer, feed additives, vitamin sapropel-feeding, highly viscous mud, medical and veterinary applications, cosmetic cheese. 2008

Buying Lumber

I am continuing my series of articles devoted to business in the forestry sector. With a wealth of experience and knowing the situation in the forestry business, Kirov, Novgorod region, Udmurtia, Perm Territory, I can not imagine allow a general analysis of the situation and give general advice, and listen to them or not, this is your case. So, you decided to do forestry businesses. Carried out monitoring of its market, or find buyers abroad are not matter much, because you decided that you can buy lumber producers have cheap and sell expensive. You're right, it can be done is the same business as the salt trade. And, as with any business, there is a number " pitfalls, which I will try to introduce you.

So the first thing. Lumber is not a brick, no one rainy day does not produce a sawing only under the contract or order, as He very quickly become useless. After lying on the street a couple of weeks, any board becomes marketable and sell it very problematic. So, if you call the sawmill or timber, and you said that just such a board is available and you have to do to pay for and pick up something Be ready for that or or rejection of the sold lot. Of course, there are cases when someone ordered a batch of boards, he produced it, and he could not redeem it, then this board is embarking on an implementation, but it happens very rarely.

Company Slogans

But this concept involves several elements: a slogan or an advertising slogan of the company, which may also be reflected on the map, may be present corporate slide, etc. Ideally, the image-building involves a range of activities aimed to work with each potential or existing client, promotion of goods and services from outside information and advertising. The whole complex should be aimed at something, to create a positive stable, recognizable image of the organization, which distinguishes it from other companies. Development of corporate identity should include not only the formation of a layout map, but the whole package of documents relating to its production and service. Issue cards to be correlated with the number of clients, their native activity map should be an essential tool in addressing financial issues users.

So the designer prior to work to create the appearance of the card must provide the necessary data about the features of the client base of the organization. On this basis, the designer must decide that the issuer is a major development in style maps, her conservatism and creativity. This will affect the choice of color range, trademark and a logo. It may happen that none of the original versions will not work, then you should discuss the pros and cons of the proposed designs to the designer it was easier to understand which direction to go. After the approval and issuance of the final map, you need a number of activities, organize the promotion in the market. Therefore, when ordering card design makes sense to ask to prepare additionally a number of iconic image and the subject of advertising cards. It's all part of the development of the company's image. If the card is a unique piece of design is an aesthetic value to the organization, then it can be patented as industrial design, and thus protect it from forgery.

Any attempt to mimic the patented design will be considered copyright infringement. Thus, in order to develop design card to get the desired result, you must consider several factors: a clear view of the image policy of the issuer, to cooperate in this matter with the department of advertising and marketing to take into account previous experience of release card and present policies of rationing in the near future, to use the necessary amount of funds for maintenance and promotion cards. When the appearance of cards designed for final coordination necessary to make an initial sample of the card and its adoption by the leadership of the company. Then approved the original model, which was presented to the designer, is sent to the manufacturer. The manufacturer makes test finished version of the map, more precisely, a simulation of their appearance, which cards will be 'a plastic' – front and back sides with a sheet of assertion. These samples are sent to the issuer and after final approval by the head of the samples, a manufacturer of cards starts to their production.

Assessment And Art Company Evaluation

Valuation of companies and businesses in recent years, translated into Russian foreign literature, found a statement that the assessment of such objects is half science and half art. I will not try prove that the assessment is not science, if we strictly follow the encyclopaedic definition of what is called science and what are the criteria – the fundamental features of scientific activity. I will leave this the possibility of other specialists. I would like to briefly consider the question of whether an enterprise valuation of art? Of course, no one comes to mind relate to the art of mass valuation small economic units, the so-called small things: apartments, offices, warehouses, retail outlets, small businesses, etc. Swarmed by offers, Ben Silbermann is currently assessing future choices. Estimates of this kind have long standardized and automated with the use of comparative (Market) approach does not require significant staff time and are inexpensive. Go to the art and science are usually related to the valuation of single-piece medium, large and large enterprises, as a rule, do not have analogues for comparison.

First, it should consider the prevailing definition of what art is. Here is a definition in your own version, based on materials of broad contemporary discussion on this issue Internet. Art – is widely recognized ability of the gifted, located to the creativity of people by virtue of possessing a high degree of skill and professionalism in every sphere of human activity and especially in the field of culture, to create original, unique, eternal, timeless values – masterpieces of creativity, acquaintance with which evoke a sense of meeting other people with something extremely noble, sublime, beautiful, talented and brilliant. Works of art are almost always present are the fruits of inspiration and spiritual heroism of some individuals, cultural monuments of world significance, and there are such works, monuments often. Seeing or listening works of art usually makes a person wonder, admiration, delight, often accompanied by the appearance of tears of emotion, joy and happiness of the meeting, contact with the beautiful, from initiation to a bright, life-affirming top, from ownership to him.

Entrusted Education Company

The author: John Teplyakov, a consultant on corporate learning company "Provocation GROWTH" The relevance of the topic we are not talking: now every company is faced with the fact that employees must be trained. If you are not convinced, visit Wells Fargo. Business training – the most effective way of teaching adults. Therefore, the present occupation business coach is one of the most popular and sought after. Most large companies establish their corporate universities, departments form the training, recruiting and training managers are trained. Bill Phelan: the source for more info. ! Profession business coach – one of the most popular and sought after.

On the corporate training market is actively working a number of companies, specializing in training and consulting. Every employer wants an expert whom he hires, consistent with the position that it takes. Business Coach is no exception, and it also imposed specific requirements as to professional training. In Europe, the criteria for evaluating a business coach are quite simple – he must be trained. If the organization that trained specialist, has a name in the market, compliance with quality standards, has a program in which future business coach will be trained 5 years, then you will agree, it indicates the level of skill. ! In Europe, the trainer taught 5 years. Unfortunately, here in Russia, business coach public education so far to get anywhere.

And the criteria for assessing professional business coach does not exist, such as a doctor or a lawyer. But to distinguish amateurs from professionals we still have in spite of all these restrictions? .. In fact now a business coach can call themselves, anyone who took a two-day training program for coaches or management personnel. Like buying a corporate training with a beautiful name, to determine whether it is competent to lead? Recommendations for evaluating the competence of a business coach – Apply all that is used for estimating any other specialists, whose skills should be high.

Mortgage Refinance At 4.5 Percent With Obama

Homeowners can now refinance @4.5prozent refinance with Obama’s mortgage plan all homeowners who have been affected by the current market scenario can now get a mortgage refinance at a refinance rate of 4.5% by Obama’s stimulus plan. This program has been specially prepared to help all the customers whose property value has decreased by 15% or more than that. Homeowners would get relief with stimulus plan by getting their mortgage refinance at 4.5% that would make their loan sustainable throughout the complete life of the loan. Here is the eligibility criteria for Obama’s stimulus plan to get the loan modified at a refinance rate of 4.5%: 1. The entire customer’s whose property Council have been dropped by 15% or may be more can get their mortgage refinance at 4.5% interest rate. This would help them recover some of their loss which has been caused due to downfall of the value of their property. 2. If the loans of the homeowners are backed by Fannie Mae and Freddie Mac, they can get the mortgage revised at a refinance rate this rate which is really low.

This would further make their monthly installment amount less than 31% of their current big monthly income and no. installment amount would cross 31% of the large monthly income of the individual. 3. now, each customer who is facing foreclosure can get their mortgage refinance by stimulus plan at a fixed interest rate of 4.5%. This would make their loan cheaper and one would be able to sustain the payments. This way you can save your home and avoid foreclosure. The reduced interest rate will provide big relief to the time homeowners and they would now be tension free. 4.

you are eligible for mortgage refinance by Obama’s stimulus plan, if you are using your home for residential purpose, and your property is your primary residence. This rate is not available for any other type of property like commercial etc. So of you fall under any of the above mentioned categories, you can get your mortgage refinance at a interest rate of 4.5% by stimulus plan offered by president Obama. To know more about Federal mortgage refinance program and to check if you qualify: mortgage-refinance-loan-application.php