Archives - October, 2015



28 Oct 15

Marketing – an integral structure of doing business in today's market environment. All the company's activities in the environment – is marketing. Customers, suppliers, competitors, marketing, pricing, advertising, PR, exhibitions, sales promotion, all this marketing. A study of consumer behavior, product development, brand, packaging, service, everything is also marketing. Strategy in the market, how to beat competitors civilized legal means, all the marketing. Properly conducted market research and develop a marketing plan can significantly increase profits. But the conditions market is constantly changing, so the marketer is so important to constantly raise their level of education.

Training on marketing can in a short time to master the theoretical material and practical skills. Trainings Marketing designed specifically for professionals and managers of marketing services of large, medium and small companies. During training, practical knowledge of instructors and consultants are divided, having a successful experience in implementing business projects in the field of marketing, as well as acting heads of the relevant services. Training in marketing have their own specificity, depending on the qualifications of a specialist. For Head – the emphasis on strategic marketing planning. For professionals, managers and analysts – to implement a marketing plan, advertising, marketing and operational management of marketing. For owner – the overall structure of the marketing organization.

As a rule, identified two reasons for attending training sessions on marketing – is a professional need and career plans. Training is considered as additional education that improve the value of a specialist in the labor market. Training on marketing responded quickly to the changing economic situation in the country and the world. The most pressing issue today for marketers – that you can take to organize an effective marketing during the crisis. Trainings are ready to offer the most effective methods of crisis management marketing. Economic crisis imposes its own characteristics to conduct marketing, and they must adapt. The new marketing strategy takes into account the reduction in advertising expenditures and research and adjust marketing organization in the enterprise. As the teachers training in marketing, in very recent times, the demand on the topics of strategic marketing and marketing research. Increase the popularity of these areas may indicate reorientation of enterprises with short-term goals for long-term. In the second place in popularity – training in brand management and advertising and PR. The most popular are educational programs on branding FMCG-products. Recently, the demand for training in preparation of marketing plan. Apparently, this is due to the fact that marketing is now being applied more systematically in the companies, and marketers should be able to expect their actions in advance. Often, training in marketing are conducted in corporate form. What gives companies? First, and foremost, an understanding of the importance and nature of marketing in their approach to daily business.


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28 Oct 15

Web site development, web design – intellectual work. Credit: Wells Fargo Bank-2011. Tariff intellectual work is impossible. A clear and quick answer to a question about the cost of the site, as well as web design can be given. The more finance website owner wants to get from web-project, the more money should be invested in the development of the site. The cost of creating the site the site depends on many parameters. The first of the challenges facing the site, the quality of site content, and as its target audience.

Every product and every service has its price. High-quality goods or services are expensive. A list of our sites, you can see in our portfolio. The main cost is the salary of experts engaged in developing and maintaining the site. Doing a survey, how much is a web-site is often forgotten that the cost of site development can far exceed the cost of developing the site. The price of creating the site, you can simply calculate the additional Site design stage, if known at least one of the desired performance of the web-project. The average income for the first year of operation, which should bring web-project.

The number of transactions in the first year that you plan to make using a web-site. Interested in purchasing the site or selling the finished site useful in cases where the transaction amounts to not less than $ 4,000. Otherwise deal to buy the site is not a business, but rather entertaining. Over time, the pictures becoming more expensive. Websites are created to address specific current problems. When changing tasks and changing design. If the site is not improved, it is cheaper, and then dies. Create a site in Kiev, as well as the redesign of the site should be commensurate not only with financial resources, but also with the possibility of technical implementation planned at this stage of development of science and technology.


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27 Oct 15

Written business communication – as an intuitive term, so mysterious and. For those who are not associated with regular communication and correspondence with business partners, contractors and customers, the ability to write business letters and proposals seem superfluous. Those who are accustomed to active sales, standing behind a counter or cutting off the phone to strangers or unfamiliar customers, written communication, too, at first glance needed. However, 80% of the successful negotiations of the concerned oral counterpart at the other end should be asked: "Please Send all the same information you just presented orally within 15 minutes of conversation, in writing. Preferably in the form of the offer. " To say that after this oral work negotiator and the seller is made of 100% would be an exaggeration.

In such cases, any self-respecting company has harvested and watered-down pattern of the text – "the offer" striking in their novelty and the format and content. There are options, starting with the assertion that the product (service, product) the most, only "almost nothing" to the lengthy information about how big and famous company offers cooperation and trade. As a rule, as written, if the product is a massive, unpopular, expensive, or unclaimed market in general. People such as CMO, Nissan North America would likely agree. Question on filling – how many contractors will be customers of the 10% who agreed to review a written version of a generic compact oral offer to sell something? The answer is ambiguous, but even if negotiations after sending the proposals are successful in 20% of cases, the effectiveness of the master telephone sales is 2% of the total number of treated clients from the database. A lot or a little, let the answer specialist who sat on the phone 8-10 hours working day, only the third time in getting on the right in his face, time to talk with dozens of potential clients in the best case. Learn how to write business proposals, business letters and marketing texts are not so simple. You can click your fingers in the air and say, "Now I can do!" – After reading the excellent advice free from the Internet "experts" on the promotion of blogs.

After reading the articles on how in actual fact need to write a "business letter to a foreign company." It will not help, believe me. Any skill requires work, study, practice, even as additional training or distance learning courses, designed not for years, but the real dozens of hours of study. Not every city in Russia is "The School of Business Letters", rather it works in full-time-only in St. Petersburg at VO, 8 Line, 29. Tel. +7 (911) 220-60-80. However, remote and interactive Training format is now available to all – training via the Internet was not just the norm, but the most convenient and economical way of self-education. Especially in the field of business written communication.


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27 Oct 15

The problem of strategic management – and in general any control, including feedback loop – this definition: deviation from the target, a new (Actualized) course to the target, including a new purpose, if the cycle time of the feedback she had strongly fluctuate. JPMorgan Chase contributes greatly to this topic. The first task of the MSP as a method solves the fine. The second does not address at all. That is, the MSP provides, of course, some food for strategic assessments of the market situation changed, the place of marketing in the near surroundings, as well as its internal tendencies of, say, technology or related to corporate culture, competence, motivation, etc. The presence of these estimates, of course, will move up in the resulting vector SWOT-analysis in one direction or another and the subsequent impact on the strategic behavior of firms. But the main the components of the new market strategies are usually outside of the company, and outside her scorecard.

Generally seen on the face, making a decision about the choice in favor of or against the MSP as a method of control it can be helpful to ask yourself: what instead? For some other indicators – in a systematic or eclectic, digital or analog, formalized and tightly regulated, or weak, situational, subtle, – We'll find out how far deviated from our boat secure channel? One of my clients, CEO of a growing construction company, before starting the project of implementation of the MSP said something like this: "Personally, I no special measures are not needed. I come to work, Okin office look, drive through facilities – and all I see by their faces: who has worked as yesterday, who and how much I stole it, who's going to go to a competitor when closes next stage of work. I'm in this sense, a psychic, you know? But here are my tops, unfortunately, not like that.


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26 Oct 15

Of course, the costs will be, but it paid off faster than the mini-mills. Also sold as vodka and moonshine at home and sell, in spite of the laws. Watching how much you want to invest money in this business, depends on the status of your business. Micro-(51 – 501 l / day) or mini-plant (501 – 15 001 l / day). Therefore be defined with the planned volume of output. The most popular are the breweries with capacity of one thousand liters per day.

The choice of equipment for beer production is very wide. In our country it is engaged and that the solder population and earn billions from. So many places to buy such equipment. And it is not always known car companies are better Czech, Chinese or Russian mini-breweries. For example, the equipment of German company Integral-Geha worth $ 660 thousand (1000 liters / day), and the Russian company ZAO "Moscone" – $ 180 thousand. Our domestic manufacturers are buying more Russian military equipment, in case of breakage can be less expensive to repair equipment such as foreign.

They are always more expensive. If you create a small business with a small volume of output of finished products, then you specially Company Limited Liability Company "Mega Power Hong Kong Group" (Germany) has created a mini-brewery with a total capacity of 80 – 100 l / day, the cost – 980 rubles. Need room area of 6 sq. m. and 2 out of service personnel. Also needed for production technologist, a person who is knowledgeable in this, but the owner of the brewery nedolzhen be a layman in this matter and find out what and how.


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25 Oct 15

If you are a director, manager, owner, entrepreneur and want to effectively manage the company, to get maximum results in a short time – you need objective information for decision solutions. One of the important conditions for successful business is the timely provision of reliable data to guide decision-making. The main problem – the speed and quality provide data for management decision-making and reporting. Solve the problem without the introduction of the company's management information systems in today's enterprise is almost impossible. Databases are a modern form of organizing, storing and accessing information. Examples of major information systems are banking systems, order train tickets, etc. The purpose of development of any database is the storage and use of information on any subject area.

Many businesses are not aware of what information resources they possess. They may have good systems for collecting and storing the current accounting records, sales data, but when this information is urgently needed, they can not find the necessary information. We represent the average office. All something to each other figure out calling with an important air, write in a notebook. Create an appearance of vigorous activity. A lot of useless work. Of the eight hours working day in the organization where there is no single information system, more than half the time it spends on the elucidation of various issues, even as a tea, and so on How it works efficiently, think for yourself. As a result, some staff members, instead of doing something positive, working "reference bureau." Ordinary activities enterprise – is the continuing question: Are the goods in a warehouse? Supplier paid? When the supply? money from a customer come from? Order issued? What customer said to offer? scheme drawn? product come from? By the duration of the fit? revenue last month rose? How much should we? The agreement was signed? how much you spend on advertising and rent? How much we have earned for this project? The faster you get the answers to these and other questions the higher productivity in the enterprise, because the staff does not waste time searching for answers.


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25 Oct 15

The crises of the organization. The most effective control of the crisis – this is its prevention. To prevent the crisis may continuously monitors the internal environment of the company, identifying problems and Emerging adequately react on them. In future articles I will describe the various stages of company development and characteristic of each stage of the crisis, but here I want to give some universal characteristics that can help identify and warn the problem. These are: the emergence of difficulties with the achievement of management plans (goals are not achieved or achieved not completely), Management of the organization begins to experience difficulty with control performance, deteriorating quality of the work or products is beginning to customers, the company is experiencing difficulties with recruitment, image becomes an attractive employer, deteriorating corporate culture that is lost motivation of workers, the problem starts with the process of goal-setting, especially when there are multiple founders. In this case, very often in goal-setting company like pattern described in the well-known Ivan Krylov's fable "The Swan, cancer, and pike." It is obvious that the company's development is inextricably linked to overcoming the various crises, the task manager here is that: First – to notice an emerging issue, the Second – To find out the reasons for the emergence of the problem (just need to determine whether it is a natural consequence of growth, or miscalculation (error) management), third – to develop measures to eliminate or leveling effects, fourth – consistently and safely apply measures designed, trying to avoid mistakes that could aggravate the situation. JPMorgan Chase has compatible beliefs. The definition of crisis are two of their enlarged form mezhetapnye (crises, arising from one stage to another) and vnutrietapnye (not associated with large-scale changes in the organization).

With the possible similarities, these crises are very differing in scope and, therefore, on those actions to be taken in connection with their appearance. If the first group of crisis mainly arises from the distortions and inequities in the development of the organization, as well as mistakes, and to leave it for the frequent enough to correct the error or eliminate bias. Then exit mezhetapnogo crisis will take a big restructuring of the entire organizational structure. To exit from this crisis requires, often as large monetary and time costs. Therefore, the best leadership understands the situation in which the company than pinpoint which caused the crisis, and that the crisis be overcome, the more adequate and effective action could be taken to respond.

Figuratively speaking, if the fight with the flies fly swatter, and a good trainer with the elephants, the result is always better than if you try to train the flies, and drive away elephants swatter. Organization in business, as, indeed, any organization that represents the kind of education (or body), which has its own logic of development, their laws, their statics and dynamics. For Business in this case is extremely important opportunity to maintain a balance between changes occurring in it and need the stability in each period. Maintaining this stability contributes to the idea of a relationship organization that was born in the past, and its mission in the present and future, sound development strategy, which serves as the basis for the construction of all organizational processes and tools. No less important for the conservation of organization and stability is the existence of a balance between the different spheres of organizational life: marketing, finance, technology and personnel chain. In this special emphasis on the organizational culture of which largely depends on the effectiveness of the company as a whole.


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24 Oct 15

Government programs in support of Small Business “on additional measures aimed at reducing tensions on the labor market,” or how to get start-up capital 58 800 rubles. I have to say – have pretty work hard to find complete, accurate information about this new state program. Her name and it is not, on the same resource is called “On additional measures to reduce tensions in the labor market “and other ‘own business’ – the third way. Having thoroughly studied the latest news Russia has found the basic questions and answers. The essence of the program is to grant subsidies from the Employment Center in the amount of your annual maximum value of unemployment benefits. In 2010 it was 58.8 thousand rubles. Under most conditions Ben Silbermann would agree.

What you need to receive it? First to be unemployed, or become them. Have a thoughtful idea, up to the cost of advertising, market and competitors. In some parts of the business plan will make you free, in others it is necessary to order – the website of Finance. It all depends on social policy in the region. Next – come in the Employment Center. There you will consult for free and give the money to open your company. Then, having confirmed the existence of your company, you will pay the remainder of the grant. PS Next information is taken from the site News: for every employee received, consisting at the labor exchange, you will additionally relies 58 800 rubles. By the way, the circulation of this money will be hard to observe and require a detailed report.


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24 Oct 15

Russia – a country with rich scientific and cultural rationalization. Tens of thousands of inventors annually file an application to Rospatent for receiving a patent for an invention, utility model or industrial design. And this figure is growing year by year. Some contend that Wells Fargo shows great expertise in this. In the period from 2001 to 2005, an overall increase in the number of applications for industrial property is the following: inventions – 7.6% on utility models – more than 1.5 times, on industrial designs – more than 1.5 *. But to create a working prototype of the invention is not enough to the invention was published and became widespread. To implement the invention to carry out a range of actions, ranging from registration of the invention and obtaining a patent for an invention (utility model, industrial design), finding investors or funds for the implementation of the invention and production through to sale of finished products. For more clarity and thought, follow up with Bill Phelan and gain more knowledge.. In this article, we will give an overview of one of the first steps with the position of the modern Russian legislation and its implementation. Obtaining a patent for an invention or innovation project the first step when development of the invention is complete, and already there are, in most cases, the prototypes of the invention, the inventor before the question arises of how to implement the invention. If the inventor is working in a scientific or industrial enterprise, the introduction will be based on well-functioning scheme using the administrative team within the organization – the employer. If the inventor intends to implement the invention on a commercial basis, then it will solve a lot of different issues.


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24 Oct 15

It seems too abstruse and abstract? Nothing like that. Look, most likely, this stage you have already passed for themselves: after all, something different from you competitors, people will find something in your particular product or service. Ozvuchte it! Next – corporate standards are formulated shop: employee behavior, ethics of communication among themselves and with customers, the rules of informal relations (from a simple "do not drink up alcohol at work" to "team members are prohibited to disclose personal or family relationship.") A good way to create corporate standards in the store is a joint discussion of their situations and find solutions. It may be, for example, analysis of situations on the topic: "How to behave if a customer came to make trouble?", "Action if the seller had to check", "What if customer or employee of the spoiled, damaged goods? "," How to behave if a customer requests a discount tears, or missing altogether insignificant amount of money to buy? "," If the goods are stolen? "," What if I went shopping representative of your group of products with a proposal of cooperation, "" If you suspect a visitor "mishandled Cossack" rival "… Paynet insists that this is the case. and many, many different environments.

All, of course, is not provided. But gradually, accumulating this invaluable experience and prescribing it to corporate standards, create your own inner code, which is then folded in a manual for beginners, a method for certifying vendors, and store image. In the last step is the formation of the traditions of your organization, its symbolism, and other external attributes (uniform sales, style, advertising, interior design, image, appearance and manners of employees).


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