How can companies optimally exploit the potential of their diverse workforces in the innovation process? The term moves in times of shortages and demographic change diversity management “in the focus of strategic considerations. Who uses the potential of women, older employees and employees or employees of from different backgrounds, has the chance of their innovation ability through more creative ideas to increase more perspective and new approaches. This leads not only to improved decisions and developments, but overall a better exploitation of the innovation opportunities, to more innovative products and ultimately to more growth. But how can the innovation potential of a diverse workforce to be used? And how can a company through the diversity of its clients and customers create innovation? The Fraunhofer IAO together with experts in the newly released book answered these and other questions on the subject of diversity management and innovation the innovation potential of diversity. The focus of the publication are women in the innovation system.
In addition to a viewpoint, images and pictorial language in job advertisements work, the book includes recommendations on how companies can promote particularly innovative women and create optimal conditions for their jobs. In addition, the authors and authors discuss diversity management in companies and public institutions. Also children are considered end of test lead users throughout the product development process. Account by a separate chapter to the effect of diversity on service innovations the fact that innovation includes not only products, but also services.