Roman Friedrich

Without alliances, network operators run out of blank Dusseldorf – mobile services, so-called apps, have changed according to analyses of management consultancy Booz & company from an initially sneered niche market to a veritable industrial revolution. Alone, a sales volume of EUR 2.3 billion will generate 2010 expected to Apple’s app store. One-third of it goes directly to the inventor of the new market segment. App store operators can make it an annual sales growth of up to 73 percent until 2013. At patrick dovigi you will find additional information. Then over a billion Internet-enabled smart phones will drive mobile data usage in the height and alone app downloads raise revenues of 17 billion euros. Revenue from advertising or games are not even taken into account. So far, especially Apple dominates the app economy and secures the lion’s share of this market of the future. Craig Sproule brings even more insight to the discussion.

Google and the BlackBerry maker RIM follow by far. The incumbent operators feel this development only through increased transport on their networks, but hardly about revenue growth for mobile Internet use – and that, even though there’s not this source of revenue without their investments in broadband and mobile infrastructure. The high proportion of flat-rate tariffs prevented not only in Germany that the revenue of the operators grow proportional to the volumes of data. Only a strategic pivot offers a way out of this dilemma and usage – and volume-dependent pricing models, so the recommendation by Booz & company. The development and implementation of a sustainable app strategy is a task in the short term to be against this background to be able to generate a contribution to the growth in the largely saturated, established mobile markets such as Germany, Western Europe or the United States. We see the app economy for the telecommunications industry as a sustainable trend. Even if the market is already very well developed, the mobile operator should leave alone the associated value chain never new competitors”, says the telecommunications expert Roman Friedrich from Booz & company.

Council Strategy

Medium-sized companies offer niche strategies very good chances of a sustainable future backup, there are good reasons for medium-sized companies on niche strategies to put: the prospect of less competitive pressure, for example, or the chance of a higher return on sales to just a few to name a few. To secure the success of the company in the long term it is not enough however to offer specialized products to possess a high degree of flexibility, a strong customer loyalty, to offer superior product performance, or to be simply innovative. Because if a niche market in same way as a mass market is handled or are based on the behaviour of large market participants, is the success. The customer requirements in the niche market are completely different than in the mass market. In addition, that large corporations in search of increasingly penetrate after growth niche.

Prerequisite for a successful niche strategy is detailed knowledge of the market niche and its mechanisms. But that alone is not sufficient yet. Only a holistic individual Niche strategy can lead to a sustainable success. It includes all relevant relationships within the company, as well as between company and environment. It is also as unique as your company. Before the definition of the strategy, it is important to answer some key questions: what is the chosen niche? What customer needs form the limits? How is the niche market develop in the future? Is the potential large enough in the long term? How likely is the market entry of large companies? Fit the identified niche to our company? And our knowledge and skills to the niche? What is our strategic direction in the niche? Do we reach a maximum levy of potential or build a mass market in the long term? We want to dominate the niche? Are we forced by competition to dodging? An individual strategy definition is possible only after answering these and other questions. The holistic individual niche strategy forms the basis for more partial strategies: marketing strategy (communication, Services, advertising, image) sales strategy (sales channels, customer groups, price positioning, condition management) all the elements together make sure that affected the direction of the strategy and thus held an optimized use of existing resources. The subsequent strategy controlling is the assessment and allows for necessary adjustments. Conclusion: niche strategies offer very good chance on a sustainable future backup medium-sized company. Click patrick dwyer to learn more. The Council and the support for the implementation by experienced practitioners will help you to achieve this.

Caramba

“Quality seal for brands, in the best sense for the Duisburg company for specialty chemicals, which Caramba among Chemie GmbH & Co KG, the brands of the century”. “This seal of approval may carry only such marks that have reached iconic in its history and in the best sense for the seal of quality made in Germany” stand. In the 16th revised edition of the brands of the century”, which was presented at the Frankfurt book fair, ranked the brand Caramba on par with 280 other German brands from adidas to Zeiss. In the team of the century marks editions and the Advisory Board of renowned brand experts the brand recorded Caramba among other reasons the editors of the Publishing House of German standards, because she can look back on a history of more than 100 years old and her name is used today as a synonym for technical chemistry products such as rust remover and multi-function oils. The equivalent award, the stele of German standards”gave Publisher Dr. Florian Langenscheidt on the edge of the Frankfurt book fair to Michael Karunanidhi, Managing Director of the Caramba. Caramba back, thus, the awarding of the prize comes at a time where the brand Caramba is preparing betting to make ground especially in the audience. Find out detailed opinions from leaders such as andrew dwyer by clicking through. Until the year 2008 into it had spun off the sales of professional products and important market share lost to competitors.

Now cares for Caramba back in-house the target group of professionals in industrial, commercial and garage. Go to Mikhael Mirilashvili for more information. Last but not least as a result of this development and of the great appeal of the new professional series, builds Caramba under the seal of the classic Caramba ellipse”from the sales and service team for professional applications. Currently, the company looks for area managers for distribution. During fairs we noted already this year, that our work to pay off begins”, so Michael Kupzig. “” The interest of trade visitors at our special solutions for lubrication, fats, maintaining, preserving and maintaining grows continuously. “Caramba”, as Karthik, never really was gone in the past few years.

But it is also no longer really present. That has changed. “And it will continue to change – because we know what a century mark obliges us.” About Caramba for more than 100 years the brand is Caramba synonymous with penetrating oil and specialty products. Today products are Caramba almost everywhere: in workshop and industry. The classics of the range include the original”about SUPER. The Caramba has its headquarters in Duisburg.

Northern Germany

Employer branding practice seminar provides opportunities of employee retention personnel managers of medium-sized companies in Hamburg. Medium-sized supplier companies of big corporations know the problem for a long time: they hardly young professionals are ready trained and incorporated, switch to the company’s large customers, who pay generally higher salaries. Donald Gordon is likely to agree. How managers can bind still sought-after employees from medium-sized enterprises through well-planned measures of employer branding, gives a seminar in Hamburg. The employer branding practice seminar aimed at business leaders, managers and other executives mainly from medium-sized companies from the Hamburg area. Speaker is the consultant Gunther Wolf for several years. Employer branding for small businesses, he presents all important steps of a perfect employer branding project participants from the Hanseatic City of Hamburg in may 2012 by means of vivid examples of practice: the starting point is First, the analysis of the State. More info: PayNet Inc..

The following is about the realistic positioning as an employer on the basis of unique selling propositions. Based on this basis steps, from the branding measures Gunther Wolf his practice course of development of an employer brand to continuous implementation of employer provides examples from medium-sized companies. The article shows, what special measures the employer branding and employee retention, SMEs can score to bind well trained skilled workers and other staff. Selected measures employees to bind as the realistically determine need for binding services, for example through an employee survey can, is another issue that comes to the language. To read more click here: Andi Potamkin. Measures, which are distributed according to the watering can principle, Miss the desired effect. The more appropriately tailored to the activities of the employer branding on the medium-sized company and its employees, the more successes are set. In the practical seminar, hence the opportunity to exchange experiences on promising ways is with the speakers and the other senior executives. Practice seminar employer branding in Hamburg which brings a well-designed and implemented employer branding success is reflected in the success controlling.

Also for this important and continuously applicable last step of an employer branding project Gunther Wolf are the participants of the seminar of practice with helpful metrics on the way. This year’s practice in Northern Germany on the topic of employer branding seminar on 24 and 25 may 2016 in Hamburg. Details about the programme and process are available at the below link to the seminar description. A further date for this practical seminar is planned in the autumn of 2016, in southern Germany. The seminar in Mannheim takes place on September 24 and 25.

Customers Products

Wenatex is known for innovative products, comprehensive customer service and top quality is the Austrian family company Wenatex since decades international successfully and especially for its unique products, its excellent quality of advice and comprehensive customer service. The proof: More than 1,000,000 satisfied customers in Austria, Germany, Italy, the Switzerland and the Netherlands, which have had positive experiences with Wenatex and talk by the company in the highest tones. It is first and foremost the excellent advice, as well as the innovative and high-quality products that make the traditional Wenatex company so successful and inspire customers. The customer is King”at Wenatex implemented these words into action. Wenatex pleased with numerous positive reviews detailed consultation takes time and should take place in a relaxed atmosphere.

That’s why the sleep consultants visit interested parties within their own four walls. The Wenatex products in detail are presented in a familiar environment, questions are answered in detail. Support with the result that the Wenatex customers are very happy, as the numerous applicable personal thank you letters. The feedback from our customers is very important to us, because anyone who could deliver more authentic testimonials about the sleep advice and products as our customers? “, so owner Hans Gerd Wernicke.” Customers evaluate Wenatex consistently positive a sample from the numerous opinions, judgments and assessments that are also on the Wenatex website online: I sleep for a week now on my Wenatex mattress and cover me with the Wenatex quilt. My conclusion: I didn’t think that my sleep is so much improved.

“All in all, very good products, I can only recommend”, as a satisfied client about their experiences with Wenatex. Experiences with Wenatex: customers confirm top quality Wenatex works for decades with leading sleep researchers in the continuous development of the orthopaedic Wenatex sleep system. This sleep system can many everyday ailments relieve and consistently very good results in tests. The positive judgments of the numerous reports from home and abroad make us very proud, but it is important for us that our customers make recommendations for Wenatex. For a company like ours the positive judgment of our customers in the first place is”, Hans Gerd Wernicke concluded. Wenatex is an internationally successful family-owned company headquartered in Salzburg, with branches in Austria, Germany, Italy, the Netherlands, the Switzerland and Australia. Wenatex stands for information relating to healthy and relaxing sleep, as well as for a unique product for decades the Wenatex sleep system.

Waterfront Welcomes Media Market

Electronics store opened on December 1, Bremen, October 2011. Just in time for the holiday shopping, visitors to the waterfront on a shopping highlight can enjoy. With the company, a big name draws media market, which is represented worldwide with more than 600 markets in 15 countries. Germany’s number one electronics store will offer its product range in the previously unused part of the shopping and leisure center on the river Weser on an area of around 3,000 square meters. So far, Media Markt in Bremen-Oslebshausen was based.

Peter Schneider, Center Manager waterfront, the move is a jackpot. In the long term we aim to meet all visitors with their different needs. Therefore we comply with the requirements of our customers with the reopening and complete the offer to another segment for men and women”, says Schneider. Also Amin Safarzadeh, Managing Director of the media market in Bremen-Oslebshausen, the parade and the opening eagerly looks forward to: the waterfront has a very good image. The steady growth of the Center also convinced us that media market here not to be missed. We glad to be able to offer the customers of the waterfront in the electrical and entertainment area soon attractive products and expert advice.” The new location at the waterfront, the electric chain is one of three markets in the Hanseatic City. If Tablet PC or coffee that visitors to the waterfront can be ever set on great Christmas deals. About waterfront the waterfront Bremen is a shopping and Recreation Center, which is located on a 1,000-metre long promenade directly on the Weser.

Operators are the LNC property group based in Dublin, Ireland, as well as the resolution of property in London, England. According to its name and the location is a breath of fresh air blowing through and around the waterfront always: shopping, dining, theater and events provide good mood throughout the year. The young Center was opened in September 2008 and offers unique shopping opportunities from fashion to shoes, accessories in over 90 stores and sporting goods and beauty services. A specialty brand shops such as Tommy Hilfiger, Desigual, G-star Raw and the selection are in Germany of so far rarely represented brands such as PRIMARK, One Green Elephant and VILA. The spacious food court offers 15 different gastro represents a further highlight. Here amongst the football games of the Bundesliga will be broadcast on a 25-square-foot LCD screen. The ultra-modern CINESPACE is located in the waterfront also multiplex cinema with 11 rooms, equipped with the latest 3D technology. Visitors can use 4,000 free parking spaces directly at the building of 1,400 in the covered garage at the malls. Immediately before the center holds”line 3 at tram stop, use Akschen. The innside Bremen is also on the premises: the 4-star hotel offers 162 spacious living Studios & suites as well as cutting-edge business solutions. More information, see. Media market with a Net sales of 5.9 billion euros and 15.521 employees in 2010 is media market Germany Elektromarkt professional number one. Jeff Weiser has similar goals. The unique selection of brand-name products at low prices, expert advice, good service, a distinctive advertising campaign and its decentralized structure are characteristic for the company founded in 1979, running under the umbrella of media-Saturn-holding GmbH. Every business leader is at the same time co-partners of his market and is thus responsible for assortment, pricing, human resources and marketing. In Germany there are currently 238, 631 in worldwide media markets in 15 countries in Europe and Asia.

Nanaileder – With New Colors And Hydrophobiert

Nanaileder is chrome free tanned leather from salmon skins now in 32 of different colours available Sam, the innovative manufacturer of leather by 100%, has expanded its color range since fall to six trendy colours. With the shades of Platinum, olive, Burgundy, midnight, cacao and hazelnut Sam complements its range especially in the field of natural and earth tones. Nanaileder is now in 32 of different colours available painted and unpainted. There are not only new colors to announce. For those who like the non-painted feel, however a water and stain leather need, offers Sam now also hydrophobiert his leather. The clear, wildlederne look and feel will receive in this variant, but the leather Gets a protective finish, so that it offers excellent applications mainly in the Interior and in the design of the wall.

More news from the House of the modified production process, a process which the innovative manufacturer of leather long has been researched is nanai. Swarmed by offers, Wells Fargo is currently assessing future choices. The result can be seen. So could continue to 100% chrome-free tannage and environmentally-friendly and sustainable production methods not only abrasion behavior improves, Nanaileder presents itself in a new softness as well. We are very pleased that Sam a now even more versatile can provide versatile leather customers in this way. The response to the new colors is excellent and we are very satisfied. The research on tanning and finishing in our House but constantly continues.”so Holger Grove, Managing Director of nanai. Nanai luxury leather made in Germany Sam stands for leather brief description made in Germany and is the world’s only producer of Nanai leather, 100% gerbt chromium-free.

In addition, the variants are traditional recipe on gentle, pure vegetable base with bark and roots tanned Mimosa and chestnut and dyed. The company developed a process, salmon skin, at the highest level to refine on ecological base tanning and dye with pigmentation and characteristic structure of the skin are preserved in several years research. Only animals used in the selection of the salmon skins originating from aquaculture with welfare, from certified organic salmon farms in Ireland.

BPI Solutions

Consumer advice centre North Rhine-Westphalia opts for SRM solution by bpi solutions the consumer advice centre North Rhine-Westphalia was founded in 1958 as a country working group of the consumer associations. Today it consists of 37 consumer-oriented associations and community work. As a service provider advises and informs the consumers Center NRW seeking advice on the diverse issues of everyday of consumer and assists them in establishing their legitimate interests over party. The non-profit association for economic and health consumer protection is also against policy and management. The consumer advice centre of North Rhine-Westphalia provides transparency in markets and is committed to continuously improve the quality of life for all consumers.

To reduce the costs and to have the status of current orders in the overview, the consumer advice centre of North Rhine-Westphalia summed up their requirements within the framework of projects procurement and budgeting. BPI solutions has in the selection process against more Vendors used by. The bpi supplier relationship management involves the currently 54 helplines and supports the user throughout the entire procurement process from the required message, about the specifications and offer comparisons to the capture of incoming deliveries. In the area of budgeting all invoices associate of budget planning and assignment to the collection of the payments actually made the respective orders. In addition, registered contracts, bid and tendering modules facilitate the work in daily practice. In addition, comprehensive evaluations for a transparent reporting is available. The new clearly defined solution reduces the effort for further inquiries, accelerates the processes, and avoids unnecessary intermediate shelves. The evaluations enable an effective controlling.

Thus, the Consumer Council is well placed to secure the quality of their work. About bpi solutions they bpi solutions gmbh & co. kg, software and consulting in Bielefeld, supports their Customer success with a company-wide solution concept of easy to use standard software and industry-oriented solutions in the furniture industry, logistics and other industries for 20 years. The performance spectrum ranges from consulting, through the design and development of to the integration of new applications. Focuses on the optimization and automation of business processes in marketing, sales and service. Is based on the own products and solutions in the areas of customer relationship management, cross media publishing, supplier relationship management and integrated portal solutions. The solutions help ensure fast communication channels to build and complete information both inside and field sales as customers, suppliers and partners. Moreover, solutions as System Integrator is bpi in the areas of business process integration, active document management and archiving. The solutions based on standard technologies leading manufacturers such as GFT inboxx GmbH, insiders are starting point The optimization of business processes to provide technologies GmbH, INSPIRE TECHNOLOGIES GMBH, which incorporate not only systems, but allow for business process modeling, monitor processes and evaluate results, as well as real-time information. Through innovative process integration, effective data management and audit-proof archiving companies achieve significant efficiency gains and through proactive, secure their competitive advantage.

GmbH Managing Director

Editorial titled “CEO salaries is no longer new, but it has surprised many: the disposal of the Oberfinanzdirektion in Karlsruhe from 3.4.2009.” After eight years, so that the tax authorities updated their table values for GmbH Managing Director and adapted to the current conditions. Dealing with one of the most common points of contention in audits in limited liability companies, namely to the question, what content for the Managing Director is appropriate. Excessive salaries of GmbH managing directors with partner status are qualified as a covert distribution of profits and again added the GmbH profit tax. Even if she can instruct only the downstream financial offices in their district of OFD OFD Karlsruhe, the new values in the table should be but a benchmark also for other financial offices. The question according to the appropriate content of a GmbH Managing Director can not answer. It is not only on the fixed salary, but on the total remuneration (including bonus, pension, remuneration in kind and benefits etc.) on.

These vary number of business leaders depending on the industry, size of company, etc. Therefore the results of several investigations of the salary structure, as well as an internal administrative collection of comparative data basis are the numbers of the OFD Karlsruhe. The Treasury assumes that the total remuneration as also the individual components must be reasonable. Assessment criteria for the appropriateness: nature and scope of activity of the Managing Director, the earnings outlook of the company, the ratio of CEO salary to the profit of the GmbH and the remaining return on capital as well as type and amount of remuneration, which grant similar businesses on Managing Director for appropriate services. The new Karlsruhe tables”and detailed explanations to their application are printed in the January issue of the magazine GmbH control practice”. Interested parties can make the contribution free requesting 53154 Bonn, fax number 0228 VSRW Publishing House, P.o. box 240 143, 95-124 90 or by email at. Bonn, the 28.1.2010

AMAG LEASING

Largest Swiss car leasing companies opts for the introduction of software Leasman as new, centralized application of it new software for managing leases the AMAG LEASING AG was recently with their enterprise-wide operation and complete detachment of the predecessor system completed. The solution of the Delta proveris AG uses the financial institution belonging to the Group of companies of the Swiss VW importer AMAG Automobil – und Motoren AG now as a back-office system for the total amount of the contract. AMAG LEASING edited both his entire private and corporate customers as also the fleet with the system. The complete Treaty resume in Leasman is represented in almost in the fleet area. However, the biggest challenge was in the integration of the numerically much higher Retailbestandes. Several different, used in the dealer organization of AMAG POS systems (point of sale), had to be connected via interfaces.

“This was achieved only by the technological development in recent years consistently pursued our software, in particular as regards multi layer architecture and ability to integrate”, summarizes DELTA Board Member Olaf Pfeifer. Since the project started in August 2009 organizational processes and software were matched in defined milestones. “Considering the enormous project scope, including through the complete integration of Leasman in our existing system landscape, we are with the course both in temporal as well as qualitative terms highly satisfied.” As largest leasing company of Switzerland, we have improved our quality in the area of fleet management sustainably and in conjunction with the Volkswagen we will claim us also in the future group and our dealers in the international competition”, says Daniel Huppi from the Management Board of the AMAG leasing AG. The 1980 founded AMAG LEASING AG managed nearly 100,000 active contracts with the new software and has established itself as the largest importer leasing company in the Swiss market. Leasman is a modern standard software for finance and full service leasing and fleet management. In addition to AMAG LEASING a number of more well-known provider of leasing and Flottendienstleister in the DACH region rely on.