The promotion of a website can be done through different channels. Sharing links is one of the most widespread. By increasing our number of links that bind us, we are improving our position in the SERPs (Search Engine Result Page). Also, the more links that bind us have, we will improve our Pagerank. The idea is very good, but this action has two cons. First, the exchange of links, that is, precisely, a site put our link (preferably with the attribute “dofollow”), while we must put the link on this page on our website.
It is easy to see that increasingly manage links exchange can be cumbersome. Many sites solve it by putting a section like “Resources”, “Links”, “Our recommended” or “our board.” Needless to say that the popularity of this site is zero. How many times did you get in recent months to the recommended links section somewhere? Also, if we have too many links on our site, with no semantic connection with our website, we may be considered a “link farm”, and ultimately run the risk of being penalized. I forgot to mention that the technique of link exchange takes some time to have the desired effect. So how to promote our site effectively, and more or less rapidly, while maintaining a very adequate budget? The are the answer. The Google ads allow you to reach an audience fully segmented by age, residence, gender and other preferences, you will reach the statistically defined population with the greatest possibility of achieving effective sales leads.
No other type of promotional activity for a site that is most convenient in terms of cost and effectiveness of Google ads. The Google ads allow you to approach your precise audience, where sales leads abound.