It is one more say acknowledged due to his previously shown communication behavior maps attributes such as competence, reliability and generally active participation to be. Establishing a reputation of these attributes is indeed especially for associations of great importance. Because the organizational structure of the Association traditionally like it or not tends to be first of all in the general suspicion, on behalf of the members of special interests to represent and communicate. It is also obvious, that actors, thanks to a continuous participation in social debates on an established network of contacts to decision-makers and multipliers as well as have good knowledge of the relevant communication channels are, have a clear advantage in the competition of a variety of different voices and opinions in the public debate. What Public Relations not can afford at this point now also some limits of the possibilities of Public Relations should be shown.
Do good and talk about it,”is an often-quoted motto from the practice of public relations. A very important basic knowledge hidden in this mundane statement: Public Relations can replace not the action itself. A key requirement for a medium – and long-term successful public relations is absolute integrity of the communication. It is about the expectations of the effect of public relations, also the timeline plays an important role. Public Relations work in the medium and long term. Fundamental targets are usually the building a positive reputation, the removal of any prejudice, the mediation and penetration of messages, as well as the establishment of a contact network. These things do not happen overnight. Good must not expensive, be an example of a word that is often associated with Public Relations in connection, is still didn’t notice: creativity.
A good idea can bring great results in terms of the objective of many a time using less resources. In the context of the opening of the Central Expo in Hanover in the Millennium year, Finland wanted to achieve as much attention for its Pavilion. Of course! All other exhibiting Nations also wanted that. The idea: Three attractive hostesses were given a typical costume. Their heads adorned admittedly unusually large hats, on which they presented an authentic look model of the Finnish Pavilion. Resulted in this unusual and creative eye-catcher, that in almost the entire image coverage in TV, online and print Finland transported was. Good idea small use of resources large effect! Public Relations for organizations just nice to have or a must? Professional public relations is not a panacea. We have seen that definitely are limits the possibilities of Public Relations. Conversely, it has become clear that in accordance with the specific objectives used Public Relations for an association can very well bring a clear added value. Get all the facts for a more clear viewpoint with Bobby Kotick. Sine qua non is the meaningful integration of association management and action the Association top with appropriate measures of public relations. Public Relations for your Association: just nice to have or a must? Decide for. Frank C. Carpenter