The classical market research reaches its limits. According to the society for consumer research (GfK), about 80% of all new products fail within a very short time on the market. Every year a budget is wasted in Germany by 10 billion euros, although intensive market research was carried out prior to the introduction. “The classic market research reaches its limits. Credit: Hyundai-2011. According to the society for consumer research (GfK), about 80% of all new products fail within a very short time on the market. Every year a budget is wasted in Germany by 10 billion euros, although intensive market research was carried out prior to the introduction. “Time for new ways: the neuro marketing looking for the buy button in the brain!” The Kiel list broker CEBUS marketing column explains the three-part series of recognized PR consultant and journalist Claudia Gohner Walter interesting findings and correlations around this new advertising discipline: product advertising looks just different than you thought? What unconsciously enticing us to buy? There is 1 x 1 to the Increase purchase desire? Practical and illustrative examples is outlined, which plays a crucial role in purchasing decisions. Read the full article at cebus.net/klb/klb056.htm by the same expert author, there is the complaint on the subject a chance to delight your customers!”practical tips from disgruntled customers to make soon satisfied customers under cebus.net/klb/klb051.htm.
It is one more say acknowledged due to his previously shown communication behavior maps attributes such as competence, reliability and generally active participation to be. Establishing a reputation of these attributes is indeed especially for associations of great importance. Because the organizational structure of the Association traditionally like it or not tends to be first of all in the general suspicion, on behalf of the members of special interests to represent and communicate. It is also obvious, that actors, thanks to a continuous participation in social debates on an established network of contacts to decision-makers and multipliers as well as have good knowledge of the relevant communication channels are, have a clear advantage in the competition of a variety of different voices and opinions in the public debate. What Public Relations not can afford at this point now also some limits of the possibilities of Public Relations should be shown.
Do good and talk about it,”is an often-quoted motto from the practice of public relations. A very important basic knowledge hidden in this mundane statement: Public Relations can replace not the action itself. A key requirement for a medium – and long-term successful public relations is absolute integrity of the communication. It is about the expectations of the effect of public relations, also the timeline plays an important role. Public Relations work in the medium and long term. Fundamental targets are usually the building a positive reputation, the removal of any prejudice, the mediation and penetration of messages, as well as the establishment of a contact network. These things do not happen overnight. Good must not expensive, be an example of a word that is often associated with Public Relations in connection, is still didn’t notice: creativity.
A good idea can bring great results in terms of the objective of many a time using less resources. In the context of the opening of the Central Expo in Hanover in the Millennium year, Finland wanted to achieve as much attention for its Pavilion. Of course! All other exhibiting Nations also wanted that. The idea: Three attractive hostesses were given a typical costume. Their heads adorned admittedly unusually large hats, on which they presented an authentic look model of the Finnish Pavilion. Resulted in this unusual and creative eye-catcher, that in almost the entire image coverage in TV, online and print Finland transported was. Good idea small use of resources large effect! Public Relations for organizations just nice to have or a must? Professional public relations is not a panacea. We have seen that definitely are limits the possibilities of Public Relations. Conversely, it has become clear that in accordance with the specific objectives used Public Relations for an association can very well bring a clear added value. Sine qua non is the meaningful integration of association management and action the Association top with appropriate measures of public relations. Public Relations for your Association: just nice to have or a must? Decide for. Frank C. Carpenter
t.grah living with diamonds suppliers/manufacturers of premium products for their luxury-oriented clientele offers a unique marketing concept. t.grah living with diamonds suppliers/manufacturers of premium products for their luxury-oriented clientele offers a unique marketing concept: “living with diamonds” an exclusive combination of promotional items and flawless diamonds. Wells Fargo pursues this goal as well. The fascinating properties and the reputation of diamonds carry the own promotional message sustained further, a targeted image advertising, not perish in the General tide of other promotional items. The quality of the presented article should stand in reasonable relation to the quality of the own product and meet the taste of a wide range, but reflect the claim of a selected group of people. Market studies show how well buyers remember advertising in different media. The promotional stands in 1st and allows traditional media such as TV commercials or print ads far behind.
Company, the issue advertising insert in the communication, are made of 70% of recipients considered sympathetic and reach a more effective customer loyalty for a demanding clientele. Customer gifts, which are transport experiences as emotions and succeeded in passing a well-translated advertising message, develop their own potential. The quality of its own products as well as the value of the customer is highlighted advertising in a thrilling combination. Many years of experience in the diamond trade and the direct purchase in Antwerp t.grah living with diamonds provides an attractive price-performance ratio. The production is located in one hand and thanks to short decision-making paths of already lasting production taking into account individual customer wishes. Be different be brilliant t.grah living with diamonds was by Thomas Grah in Bielefeld established in 2007. The company’s motto “living with diamonds” according to mundane everyday objects with flawless diamonds are refined.
The company has become to the Task made, diamond as ambassadors of great emotions in rare quality and purity the issue advertising to integrate. In this unusual combination are sophisticated promotional gifts for a luxury-oriented clientele. Many years of experience in the diamond trade and the direct purchase in Antwerp t.grah living with diamonds provides an attractive price-performance ratio. The production is located in one hand and thanks to short decision-making paths, already lasting production, taking into account individual customer wishes. Contact Thomas Grah Alster path 6 33689 Bielefeld contact Thomas Grah Tel.: + 49 (0) 52 05 / 10 53 20 fax: + 49 (0) 52 05 / 10 53 20 E-mail: Web:
The current trends in the promotional products industry sustainability and individual customer solutions are the current trends in the promotional products industry. That is the conclusion of a survey of the Institute for trade research (IfH) under 500 promotional items manufacturers and dealers in seven European countries. As a result increases the market importance of eco-friendly promotional products and so-called “custom made products” in the promotional products industry companies, because for consumer goods manufacturers and service providers as well as consumer sustainability is constantly gaining importance. The latter is confirmed Digest BBs by the recently published study “Most Trusted Brands” on behalf of reader, highlighted that the surveyed consumers increasingly on environmental protection and eco commitment of a company care. Also an exclusively-designed promotional enables more effective on a target group and future customers to approach because this special needs are better addressed and the offer can be more clearly positioned in the market. Advertisers, who are trying to anticipate trends and future issues and to use for their promotional purposes, depend on promotional items Distributor, also aimed to take societal trends and implement appropriately for promotional purposes.
Premium-Werbeartikel GmbH is an advertising article dealer with many years of experience, which always wants to realize the potential of advertising article as Spitzenwerbemedium and characterised by a special sensitivity to new advertising trends. Special productions have played in premium-Werbeartikel GmbH has always been a major role. For this reason, customers on years of experience of the teams in this area can trust. This applies to the entire production process from briefing to the distribution. In addition, premium-Werbeartikel GmbH holds numerous sustainable promotional products for its customers.
A special attention is paid to phthalate-free promotional premium-Werbeartikel GmbH. This is demonstrated also by the usage to the establishment of the phthalates-free quality seal. The Offer of comprehensive advertising can be found at. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Web: blog: blog / twitter: twitter.
SuperComm data Marketing GmbH: Study shows increasing demand for professional E-Mail Marketing Bonn in August 2009: according to the current studies, the email will play a central role in the coming years as a modern tool of online marketing. A partner like the address provider SuperComm data Marketing GmbH is becoming increasingly important for companies who rely on advanced methods, the increase in sales. Contrary to the general trend in the advertising industry, the sector developed online advertising continue to positively. As the American market research company Forrester Research recently found the budget for search engine marketing, social media optimization, and more digital advertising instruments will learn until 2014 respectable growth rates. This concerns also the E-Mail Marketing, which Forrester Research predicts an increase of about 11 percent.
From point of view of SuperComm data Marketing GmbH, the numbers from the United States confirm a significantly growing demand for professional E-Mail Marketing in Germany. The SuperComm data Marketing GmbH, led by Sven Nobereit flexible marketing solutions already convinced since companies particularly in the tourism industry with individualized many years. Currently, the SuperComm data Marketing GmbH offers its partners more than 2.9 million email addresses from the sectors B2B and B2C who sort by various criteria such as along regional lines or according to preferences for specific types of products or services. SuperComm data Marketing GmbH makes this consistently so the acquisition of E-Mail addresses according to the principles of permission marketing, using legally impeccable methods. For this, the SuperComm data Marketing GmbH uses its over 300 online platforms, which also include games such as advice pages on various topics. The email marketing services of SuperComm data Marketing GmbH offer two advantages. Firstly, the wastage in this form of direct marketing are extremely reduced, because for the addressee can be assumed by an increased interest in the advertised product.
Second is the email marketing not so called media”such as on direct mail instead, because the recipient is redirected by clicking on the link contained in the email directly to the corresponding page on the company website. Another advantage of SuperComm data Marketing GmbH is the comfortable service concept, but the entire mailing process takes over the team by Managing Director Sven Nobereit and transparent information via reporting on click-through rates”and all other of the customer perspective of relevant details. The email campaign at any time also independently manage Alternatively, the customer using the provided software SuperComm MAIL”to integrate it perfectly in his company’s marketing strategy. In any case, the solutions allow a targeted, advanced use of all instruments, providing email marketing these days of SuperComm data Marketing GmbH. About the SuperComm data marketing company:, SuperComm data Marketing GmbH operates successfully in the sectors of online and offline marketing since 2003. The portfolio of SuperComm data Marketing GmbH includes sending of email advertising, the generation and provision of address pools, as well as the co-sponsorship. Other services, including the management of fax campaigns, banner ads or the development of software for independent email marketing round off the offer of SuperComm data Marketing GmbH. SuperComm data Marketing GmbH’s reference customers include leading international tour operators and airlines, as well as telecommunications providers.
Sustainable increase in sales through affordable and viral online videos YouTube, Sevenload, MyVideo or ClipFish – video marketing has enormous potential due to the variety of possible channels and is essential for networked online marketing strategies. Small and medium-sized enterprises can achieve high attention for their product and services videos with relatively little effort. Acquire new customers through video marketing works great if basic rules of audio-visual presentation in the Internet. Called when an online video appeals to visually and content-wise, it generates a growing flow of visitors, in the marketing language of traffic”. Traffic building is the basis for success in the Internet. Because successful integrated traffic can be converted through careful planning of conversion in more leads and sales. But very few companies use huge revenue potential, which is in the Internet,”explains Andre Visconnect – Managing Director Lonser.
Companies can be so “rich” profits Miss providing the online-marketing accompaniment by Visconnect. Recent studies show that more than 50 percent of Internet users regularly Watch clips on the net.” So that so many of these users see advertising as possible, must be target of video marketing. The video marketing works it correctly, users ideally not even remember seeing just a message that you want to animate them to purchase or to perceive a service. The Managing Director of Visconnect explains the common strategies of video marketing “Video marketing uses the Internet in its entirety as a distribution channel,”. “The advertising message is available through a variety of sources as a result” said Lonser next. “We ensure therefore that a video not only on the company website or the proprietary social media sites is presented, but also to find on video platforms (YouTube, MyVideo, Clipfish etc.).” Visconnect provides in addition that above all the target groups of products see this advertising messages. “Placement options for the so-called” online video ads “, which ensure that only the users group that controls a certain page receives the film help” Lonser explains the procedure and continues: “the network as such diverse distribution channel opened two very promising strategies of video marketing: the advertisements and on the other hand viral campaigns.” (“Arise in close cooperation with our customers small scenic masterpieces which we develop, plan and implement, and parallel critical and needed to control.” a) ads – video advertising arouses interest the video advertising works much like banner ads.