Difrax b.v is a collaboration with the REER GmbH Hamburg, October 2009 the Dutch company Difrax b.v is a collaboration with the REER GmbH, the specialists for baby safety from Leonberg. REER will distribute the products of Difrax in Germany, Austria and of Switzerland. Difrax is market leader in baby bottles with a market share of 49% in the Netherlands. The range includes innovative products in the fields of baby bottles, pacifiers and accessories in the typical ‘Dutch design’. Vivienne van Eijkelenborg, Managing Director of Difrax: “we dedicate everything that developed Difrax, babies and their parents.
Our motto is to make the lives of babies and parents as pleasant and enjoyable as possible. For this, we develop new and innovative products such as the S-bottle, which counteracts colic, every year specifically for premature babies-designed pacifiers in Butterfly shape and leak-proof sippy cup. I am very pleased with the cooperation with Radford; they are a professional organization that perfectly to the visions and Ambitions of Difrax fits.” Rainer Mork, Managing Director of REER: “we are happy, with Difrax in our range to include an innovative and likeable brand in the Netherlands. Difrax products not least due to their high quality standards fit perfectly to REER. Through our established sales network Difrax is positioned optimally in the Switzerland, Germany and Austria.” About Difrax: Difrax. founded in 1967 in the Netherlands and there is market leader in the field of innovative and modern baby and toy items such as baby bottles, pacifiers, toiletries and soft toys. The Difrax aims to inspire more markets in Europe for itself in the next few years. The innovative and modern products are characterized by the typical Dutch design”from and to everyday of young parents with baby make as pleasant as possible.
Some ground-breaking products, such as about the drink bags holder or S block are among the product innovations of the company. Difrax’s products in Germany are about the Online-shop and soon also available from retail stores. About REER: The REER company based in Leonberg is a specialist for baby safety and facilities. With its wide distribution network, the company brings its own products under the brand name REER for the baby”in the trading and distributor for other brands of baby products is more reliable.