That is, When the buying and selling of products and services is done between companies. Consumer (B2C) company: you can compare with the sale retail electronically. This modality has had great acceptance and has expanded about way, thanks to the arrival of the World Wide Web. In short, is the sale made to the end user, which has expanded due to the existence of shopping arcades or portals on the Internet, offering all kinds of consumable goods. Enterprise Management: it covers all transactions between the companies and governmental organizations. This modality is starting, but can grow quickly if Governments use it for their operations. Consumer management: while consumer and company management both grow the company categories, Governments may extend electronic interactions to areas such as: payments of pensions, self-assessment in refunds of rates, tax payments, among other services to public employees.
We definitely indicated Ana Martinez, benefits or customer benefits can translate into access to more information, this is mainly due to the search for information is initiated and controlled by the same customers and therefore marketing activities are more driven by customers that the activities offered by the traditional media. Also, it facilitates the investigation and comparison of markets, given the benefits of the web that allows you to collect, analyze, and control large amounts of specialized data. For businesses, this marketing lowers their costs, can therefore offer a better price to its customers and, indeed, it must be so with such high number of providers (increase of the offer), the prices tend to go down.Business use of the Web reduces errors, time and cost overruns in the treatment of the information. Providers reduce their costs to interactively access the databases of tenders opportunities, send them by the same means, and finally, review of equal form concessions; In addition, it facilitates the creation of markets and new segments, the increase in the generation of benefits on sales, easier to enter new markets, especially in geographically remote, and reach them more quickly. Currently, the majority of companies using the Web to inform customers about the company, part of their products or services, both through communications internal and with other companies and customers. However, the interactive nature of the Web offers another kind of leading benefits to develop relationships with customers. This potential for interaction facilitates marketing relationships as well as the customer support, to an extent that would never have been possible with traditional media marketing by e-mail is just as effective (when run correctly) and so inexpensive that it has arisen an entire industry support. Marketing by e-mail, a new counterpart of the Millennium to the traditional direct mail, offering clients selection capabilities unprecedented allowing customized messages to attract different groups of clients and obtain much higher response rates.