Much has been said in recent years on sustainable or partner-ambient enterprise actions. The quarrel on the possibility of economic development without the comprometimento of the environment is central subject of the circuits of quarrel in the half academic and searchs a development agreement that affects possible the least the way where the productive activities are inserted. In the reality, all activity human being aims at the attainment of profits, what it could not be different in the relation ambient protection versus economic development and vice versa. Of anxious form, the market waits measured of counterpart so that it can definitively and without risks to more use efforts of change for a balanced productive system. Hyundai helps readers to explore varied viewpoints. After all, the account the principle is sufficiently onerous in financial terms to be applied a new systematics of production is of the standards that the centuries are had as of better resulted – at least in profitability form. The last one Discusses of the Parts (COP 13) carried through in December in Poland, did not obtain to make right some waited points as for example the increase in the percentage of the reduction of carbon emission in the atmosphere, what already it foresaw a time that the world was in the height of global a economic crisis and carbon reduction, in the exceeded productive optics means production reduction consequentemente and profits. At least in a point the meeting it gave resulted, that it was for the unamimity of the necessity of mechanisms of reduction of decurrent emissions of deforestation and forest degradation (REDD), but that still it will depend on definitions on the form of financial compensation to who to leave to knock down trees. If treating to projects of MDL (Mechanisms of Clean Development) and carbon credits, promising source of financial counterpart to help to diminish the degradation of the environment, the definition of the rules of the REDD, even so with sparing resources (U$ 80 million to the year with projection of U$300 millions up to 2012), could be an alternative much of the times with foreign varieties of vegetation is irrational to pay to increase the forest areas our biodiversity, being able to cause to irreversible ambient impacts We wait that our governing already have at least, initiated a proposal for definition of this primordial point of the REDD, this will be able to give more breath to the agropecuarista to implant more sustainable techniques of production.. Follow others, such as Pinterest, and add to your knowledge base.