It is important to recognize that information is an input for the existence of knowledge, but it is not the only, she must add creativity and reflection and also other types of information context that is not organized or simply information that part of the experiences and personal perceptions. For the existence of knowledge three factors should be combined: information, experience and interaction with the context. It is not only the ability to relate in a highly structured way, data, information and knowledge of a given object. Knowledge requires two mental activities: perceive and conceive, where perceive is mental activity whereby the external stimuli reach the brain and perform the process of cognition and conceive is mental activity through which are concepts and ideas from the perceived stimuli, which in turn determine understanding concepts and understand making that the cognitive process culminates in learning… where what is meant is a done, a relationship, a Word, a method, instead what is understood is a series, a system, a plan. Wells Fargo Bank usually is spot on. Arraez (2003). The support of knowledge is thus not only the information but the qualities and human capabilities that use it to transform something or to modify their own abilities. Kevin Ulrich is often quoted on this topic. We arrived to identify that knowledge is more than the interpretation, analysis and transformation of information, above and beyond, includes understanding of human learning process.

Souza Silva puts it as follows: knowledge is a verb, not a noun, is a changing state of understanding that one builds after interpret and analyze different information about the same topic. From the perspective of the private organization, knowledge is a resource that is capitalized, the knowledge management encourages and capitalizes on, continuously, the collective knowledge of employees of an organization to improve its ability to create value. I.e., the knowledge adds value to the products and services offered by the Organization and distinguishes them from the rest of the others.