Recently more and more discussed a plan to use algae as a new alternative energy substitutes. In the matter of achieving a practical result of this idea, the experts opinions different. There are different design, based on the various proposals in this regard consensus does not exist. The American company Solazyme has developed advanced technology that can replace oil as a source of automotive fuel – there is anecdotal evidence that the company intends to Audi build its new hybrid A8 with the use of technology to support biofuels, including that which is described in the article. In as raw materials for making biofuels ispolzuyutsyamorskie vodorosli.Po scientists believe algae in the plant world have settled in the first place, as a powerful source of energy that can be learned from them. By means of genetic engineering were obtained new types of algae, and built the technology of their accelerated growth (algae are placed in steel containers and do not grow in the sun, and in the dark).
Algae breeding, feeding sugar, this gives a liquid similar to oil, it then can be used for the production of diesel and aviation fuel. In the laboratories of the company Solazyme received by engineers, geneticists subspecies of algae that already used in the manufacture of fuels. For example, one of them most resembles the characteristics of a light state of oil that is high-octane gasoline. The company Solazyme says that today "the fuel of Blooms' more expensive than conventional gasoline and fuel oil, but expressed hope that in the near future find a way to reduce the cost of the production process, as well as meet the demand of the economy segment cars – hybrids. Company notifies that it would begin selling the new fuel after only a short time. The new fuel will be used on vehicles with diesel engines.
The first – the logo should be thought out. Not so important, even whether it will be concrete or abstract way, but between the firm's name, the essence of its operations and its logo should be a semantic relationship. The condition of the line association with the scope of work (if you remember the notorious company Apple) is not mandatory, and it's good to present yourself in the place passers-by, who, for example, went to the store or saw your ad company. If the logo is ready to tell him something nice about the company – well, it remains unclear if the icon – it creating unnecessary. The second – the logo should not be extremely difficult. It's a sign, not a painting in miniature. Creating something that entangled lines and spots of different colors, you risk losing, along with concise and audibility of the mark.
Any letter or, say, an exclamation point be read instantly, but the stamp patterns may do not read at all. And playing the logo simple forms becomes much easier. After all, where usually the logo – for all kinds of printed products, office, textiles, branded products. And it is usually means a small area and sometimes even black-and-white printing. So working on in all respects a good logo, be modest, in spite of all the available technology. Life shows that the minimalist symbolism is almost always turns out to be more successful than the works under the exorbitant appetites. Third – this is the stage immediately following the creation of design for your mark and its registration. How to use the logo? Should he, like makdonaldsovskomu, play wherever they can, or should be used under the most important tasks? Sometimes it is also important to give a good start in life – an example of what could be last year's share of mts with image of a white "egg" on a red background.
Due to the fact that advertising with this picture, not bothering people extraneous messages, long aroused the curiosity of many people, the rebranding of the company failed – and now it is known under the new logo. Here are a few words about the properties and functions of a good logo. Technical issues that are important in creating a logo, a lot, but to cover them adequately, need a separate article. It is hoped that this text will help you when thinking about the most appropriate image for your logo.