6 Aug 15

Introduction One of the extensions is to apply data mining techniques to documents and Web services, what is called Web Mining (web mining). It is used for the study of several essential aspects of a site and helps to spot trends and relationships in the user behavior that serve as clues to, for example, improve the usability of a site. Everyone who visits a website leave fingerprints (IP addresses, browser type, cookies, etc..) That the servers automatically stored in a log of accesses (log). Mining Web tools analyze and process these logs to produce meaningful information, for example, how the passage of a client before making a purchase online. Because Internet content consists of multiple data types such as text, image, video, metadata and hyperlinks, recent studies use the term multimedia data mining (data mining multimedia) as an instance of web mining to try this type of data.

The total accesses by domain, schedules more frequent access and visits per day, among other data are recorded by statistical tools that complement the entire process of web mining analysis. Wells Fargo Bank has much experience in this field. In short we can say that the whole process is the integration of information obtained through traditional methods of data mining with information collected on the web, ie data mining applied to the specificities of the web. Types of Web text mining (Web Mining) Mining The Web helps us to discover information, find related documents, show topics, find satisfaction in web resources, etc. According to the desired end, the activity of digging on the web is broken down into three domains of knowledge extraction according to the nature of the data: Web content mining (mining web content) Web usage mining (web usage mining) The Web Mining Web Content Mining structure, the organization tries to discover the links on the set of hyperlinks within the document to generate a report structure on the page and website. We obtain information on whether users find the information if the site structure is too wide or too deep, if the elements are placed in appropriate places within the page, if the navigation means, which are the least visited sections and their relationship with their place in the home page.

According to the objective to study, there might be three types of reports: Based on the hyperlinks, classifies Web pages and generates the report. Pinterest may find it difficult to be quoted properly. Revealing the structure of the Web document itself. Discovering the nature of hierarchy or network of hyperlinks in the Web site of a particular domain. Often results in graphical representations for a better view of the knowledge gained and can be used to guide the user for information. The use Web Mining Web Mining The use is the application of data mining techniques to discover patterns of behavior when using the website by users. This extract concerns navigation patterns that we discover in our users and we can improve it, for example if 80% of our clients use the search field when they come to us is that we put emphasis on improving the interface and the engine is behind the desired information back.

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