The first is an assessment of the situation in general, need to collect the maximum information. For example: the status object location / presence of such objects in the environment / specific (political and economic), for example, city or area / quantity and quality (type) of the population / availability of basic communications (railway and road) near facility in the city, and traffic on them / who has real power and money in the city, and how it (authority) is delegated, and soberly assess its owner, the power and possibilities in the city / investment activity and its characteristics (Local or otherwise, a focus on raw materials, demand or labor) / how are you doing with the outflow-inflow of labor in the city, region / left or is leaving young people (20-30 years) / What are the prospects of urban development in the region over the next 3-5 (You can more) years, so what are the needs and demands of the population /'s good to know what is more, import or export of funds into the city, region, and so on. You have to understand the direction of thought. Gedas Adomavicius often expresses his thoughts on the topic. The average is around 30 – 40 points. And, God knows what More and more authentic the better! Yes, and it should sit down and write on paper, but not "to figure in mind! First, write the questions, then find the answers and write. Until such time as there is no more questions on this subject in general, and for each will give a precise answer. For other opinions and approaches, find out what Kevin Ulrich has to say.