She is necessary to run the risk of the innovation, to create to have market differential. Concluding, the entrepreneur it must be intent to whom its return occurs, mainly to the problems of the daily one, on what many people complain, however nobody of a due attention to decide them. Rich Dad Poor Dad shines more light on the discussion. In short a problem alone will changed into chance business-oriented when many people to feel its effect. Not to invest in that he will not go to give resulted, the entrepreneur must certify itself of that he really has a necessity, and that it is not being satisfied with the offers in the market of the region. It is important to make a research to know which are the preferences of the people, who businesses already supply or try to supply this necessity, the profile of the consumer, at last to search the deep one to identify a chance that perhaps can be changedded into business. 5.
EVOLUTION OF the RETAIL IN BRAZIL the evolution of the Brazilian retail elapses of deep modifications as the stability of the currency, the new dynamics of the distribution sector, the new available technologies; the economic opening and in the new habits of consumption of the population, these are the main factors that had stimulated this evolution. 10 the profile of the Brazilian retail possesss basic characteristics as, for example: the search and election of the products, the acquisition, distribution, commercialization and delivery; the sector is traditionally absorvedor of man power less qualified and characterized by high rotation. Amongst the sectors of the economy the retail is most susceptible to the economic policy, the volume of sales it sector directly is tied with the changes in the economic conjuncture of the country, especially in the pointers of income of the consumers. The basic 0 variable for the sales of the call white line, refrigerators and machines to wash amongst others, is the credit availability, therefore these products possess higher prices e, therefore, predominate the sales to the stated period, instrument offered for the majority of the store to the final consumer.
This model of leadership tooth to be successful for practises who it, since merit, initiative and self-denial to serve are abilities that are perceived for that they will submit the leadership. Second: When some people possess and share the same values and for way since they desire to reach an objective that is common to all, becomes unnecessary the presence of she leads that them, in the direction of: it orders them in the correct course and to motivate them. Therefore all know where they want to arrive and this motivates to them to continue in front. They start to be people led and motivated for I joined what them. ' ' When the goal if becomes an objective shared for all the members of the team, becoming a common objective all, becomes unnecessary the presence of an individual that acts in the leader function, therefore each member of the team, individually, and at the same time of collective form, joined in throne of exactly objective one, acting in prol to one same purpose, joining its efforts and abilities, become individuals apt chemical preparations and to exert the self management, lead par excellence, and leave of being a team without leader to become in a team of lead. One remembers: better to have a team of you lead, of what in leader in equipe.' ' Each one of those men if strengtove to manage itself exactly, to manage its action, contributions, thoughts, desires, words and impulses, in order to contribute in prol to a common end, to come back to the surface.
This is self management, this is an auto-gerenciavl team. It understands! Of form some I am saying that it is not more necessary to invest in the formation and presence of you lead in the teams that today we have. In way none, before we ratify the importance, validity and necessity of you lead that they are apt to exert its functions with ability and wisdom.
The retail more quickly catches eventual movements that modify the socioeconmicas relations and of the style of life of the population and in function of this it has increased the number of services you add offered the population for the great nets retailers, amongst which we can detach the marriage lists, the affinity cards, attendance services customers – SAC. This new habit of the consumers has increased to the importance of the retail in Brazil and, in consequence of this, its constant evolution. The dispute for the consumer, each more demanding and informed time, having to its disposal offers increasing of articles, presenting different profiles and habits, are generating a multiplication of strategies and certain convergence of formats in the retail. The plan of economic stabilization, as mentioned, also has stimulated the sector in the search for bigger efficiency and for bigger spaces of market, verifying itself, frequently, the dispute for the attendance to the consumers of classrooms C, D and E. the reorganization of the retail sector stimulated the national companies to adopt commercial strategies to develop the operational efficiency, focando the reduction of costs and the increase of the productivity. Therefore we can conclude that retail is a great ally of the Brazilian economy and that it is part of the life of many Brazilians, generating jobs and chances.
In graph 1 it can be perceived that developed states less show a bigger index of generation of jobs in the sector deal of it retail, for not having other sources of income generation and jobs. 12 Graph 1: Evolution of the Brazilian retail and regional percentile Variation of the retail for January state the August of 2010 Source: IBGE 6. The RETAIL From 2005 Searching economic Brazil (2010), perceives that the Brazilian economy lives a structural transformation since 2005, when the consumption of the families started to grow the systematically superior taxes to the expansion of the GIP, had the positive conjunction of levels of job, income, credit and confidence.