The ebam Academy starts in December 2008 its newly structured music business training programme as compact winter Academy in Berlin will be held concerts and tours, CDs and download files of market, bands manage and exploit intellectual property rights: the music industry offers a variety of career opportunities. But hardly any other industry has undergone a dynamic change through the influence of the new media as the music business. How does the business with music in the online age, the three-week winter Academy taught music business manager /-in (ebam) “the ebam Academy as of 1 December 2008 in Berlin.” Employees of record companies, event agencies, artist agencies and music publishers, as well as newcomers in the music business of course qualified music business manager /-in (ebam) “by practical industry knowledge for all task fields of the music industry.” To the ebam business has restructured Academy for media, event & culture your training program: the entire course is composed of the special courses live Manager /-in (ebam) “and” Label Manager /-in (ebam) “together, even as individual trainings are absolvierbar.” In his introduction, experienced practitioners from the music industry explain the relationships of the music industry and important bases for the business start-up in the music business. The topic live management is included in the curriculum, successfully obtaining performances for bands, to organise concerts and tours and to apply them on media and public relations. The complex label management, however, highlights how record companies operate effective product policy and promotion and how music marketing via traditional sales and communication channels, as well as about the new media works. After a successfully stored written and oral examination the ebam diploma placed on music business manager /-in (ebam) “practical industry and expertise..