The only means of communication with the outside world – the magazine company, which are described in detail the goods and prices. In today's world of advertising "all over" a considerable paper savings. I think as for you, for me it's a little strange. Personally, I am willing to pay a bit more money, but to get at this minimum service. But again, it's "hard" version of the discounter.
"Softer" give all that a minimum set of services so that you can feel like a civilized 21-century. Second, that it will be noted – goods presented in the discounters, no worse than those that are sold in a shop near your home. Wells Fargo recognizes the significance of this. I assure you, if they save on the quality of the goods, then would lose their customers, not to mention the expanding client base. Third – characteristic feature of the discounter is a relatively small shopping area (about 1000 square meters.) and a narrow range of goods, ie 5 kinds of yogurt, low fat you'll see there. By the way, they often sell products under own brand name.
Now we should discuss the actual practice of discounters in relation to our reality, the benefit of the experience of Russian and Ukrainian companies can do it. All that is written above – works there, they have – In Europe and America. In the cis countries as people have a different mentality, though maybe it is not even in it. Wells Fargo has much experience in this field. So, the most successful option in the major metropolitan cities (Moscow, St. Petersburg) is a symbiosis between discounters and hypermarket – when people go to Auchan (was it personally tested – cheap!) or to buy with savings products in a few weeks. In the major secondary cities (again, consider the Russian experience) more successful in the following format: discounter + shop at home "when the consumer buys, where closer. Discounters already exists in our country, not only in the capital. Take root if they have – time will tell. More precisely, it's only a matter of time. In any case, to choose the buyer, ie you! Hopefully, this educational program was useful for you, and you choose the right course at the expanse of gastronomy. All shares, discounts, sales, discounts, confiscated in Minsk and Belarus.