The prices for the same services in branding agencies vary in times, as ikompetentnost, and quality service. At the same time quite often contractor prefers not to disclose the algorithm of their calculations. Hear other arguments on the topic with Robert Kiyosaki. ” And it raises some suspicions or technique is so simple that it can be easily copy, or copy something.
“In assessing the value of a brand usually has two components: mathematical (estimated earnings) and the so-called market rates (know-how to companies that evaluation of the brand). Information about the costing of the brand is not honest, open, the coefficients are calculated, at least, it is not clear, ie You can say that such assessments – no more than a guess about the cost “- said Valentin pepper. “We made a few calls in consulting and branding agency with a request to us to work on brand valuation, putting before them all the same task. However, the starting value preliminary financial assessment of the work ranged from $ 1000 to $ 25 000 “, – says Olga Ugryumova. The minimum cost estimate of the average brand, according to Dennis Churilova – $ 50 000. At the same time, he explains why the prices vary. “Everything depends on geographical coverage, number of products marketed under this brand, etc. But in eminent companies such as British Interbrand, such an evaluation will cost considerably more than $ 50 000, although it ensures greater confidence in this assessment.